Approved signals only
The owner decides what information is available and where the boundaries sit.
Private working brief
Prepared for Dan Waldman
Finding the right first Building Brain pilot
A practical guide to what MovementAI does, the owner and asset profile we need, how to introduce the opportunity, and the strongest targets already visible within your network.
What we do
A governed intelligence layer for the physical operation
MovementAI sits above approved property systems and operating information. It connects signals such as access, customer or tenant activity, climate conditions, maintenance, vendors, deliveries, staffing and physical movement, then turns them into clear, explainable recommendations.
It does not replace property management, security, access control or existing software. The Building Brain helps the people running the property see operating pressure earlier, coordinate the response and preserve a governed record of what happened.
People remain responsible
MovementAI identifies pressure and recommends action; authorized people approve decisions.
Evidence, not promises
The pilot establishes a baseline, records interventions and measures whether anything improved.
What to keep in mind
Choose enough complexity to prove value, but not so much that the pilot stalls
Preferred: regional self-storage
- •300–800 units and roughly 60,000–120,000 rentable square feet
- •Climate-controlled plus drive-up, vehicle or mixed storage
- •Multiple floors, buildings, gates, elevators or access zones
- •An owner who controls decisions and can share a limited operating baseline
Strong alternative: multitenant retail
- •60,000–120,000 square feet with roughly 8–20 tenants
- •Shared parking, deliveries, loading, maintenance and exterior areas
- •Different operating hours across food, fitness, service and hard-goods uses
- •An engaged owner or manager seeking measurable operating evidence
Avoid for the first proof: single-tenant NNN assets, very small drive-up storage, properties actively being sold, a 400,000-square-foot power center, or an owner whose procurement and data approvals will overwhelm a limited pilot.
How to introduce it
Lead with the owner's operating problem, not with artificial intelligence
Suggested language for the right owner
“I am helping MovementAI identify one owner-controlled property for a disciplined Building Brain pilot. This is not a replacement for your management, security or access systems. It uses only information you approve to identify operating pressure earlier, recommend actions to your team and document whether the response created measurable value. You would help define the problem, boundaries and success measures before anything begins.”
✓Earlier warning around access, climate, water, equipment, maintenance and vendor exceptions
✓Less manual coordination across staff, customers, tenants and service providers
✓A documented operating baseline and measured record of response
✓A clear stop, refine or expand decision at the end of the pilot
The first question to ask: “What recurring operating problem costs your team the most time, creates the most avoidable risk, or is hardest to see early with the systems you already have?”
Actionable target map
Who to consider, and in what order
All-Purpose Storage
Warwick or a larger portfolio facility
Dan brokered the recent Warwick acquisition; prioritize a 300–800-unit asset with mixed access and climate conditions.
South Plaza
Milford · 80,000 s/f · 10.5 acres
Manageable scale with fitness, hardware, food, banking, service, parking, delivery and redevelopment activity.
Storelocal Storage
329 Boston Post Rd. E., Marlborough
Former Dan-led sale and 500-unit development; climate control, elevator and drive-up activity create useful signals.
Private regional storage owner
Dan's unpublished network
A repeat client with several facilities and direct decision authority may be more actionable than any public target.
A-1 Marketplace
Walpole
Multitenant operating mix and a documented owner relationship, without power-center scale.
Old Post Marketplace
Walpole · three buildings
Owner-controlled multibuilding setting; useful if tenant and service activity is sufficient.
Rama Center
Norwood · five buildings
Athletic and mixed-use operations offer varied schedules, access, maintenance and human movement.
CubeSmart facilities
Millis, Walpole or Marlborough
Excellent physical profiles, but corporate security, integrations and procurement may slow a first pilot.
Walpole Mall
Walpole · approximately 400,000 s/f
Powerful future proof after a smaller pilot, but too broad for the first controlled deployment.
The ask of Dan
Identify one owner who has a recurring operating problem, controls the decision, can approve a narrow set of information and wants evidence rather than a sales promise. A regional self-storage operator is the first choice; a South Plaza-style retail owner is the strongest alternative.
Public research basis: Waldman & Associates transaction archive, New England Real Estate Journal, LoopNet/CoStar, Capital Analytics, REBusinessOnline, List Self Storage and current operator listings. Publicly identified properties are prospects, not representations of owner interest or data availability.