Red Apple Proposal
Confidential Concept Proposal

A technology-first commercial HVAC company

NewCo is the working name, to be chosen together.

Built for the Trade.
Ready for What’s Next.

Fetty, this proposal is about building a different kind of commercial HVAC company: a technology-first operator grounded in the skilled trades, led by qualified technical professionals and powered by best-in-class service technicians. Your authentic connection to HVAC, workforce opportunity and second chances gives the company a purpose that is real. The operating team gives it the authority, discipline and field capability to service, install, test and commission commercial systems correctly.

Technology will strengthen the trade, not replace it. NewCo will give technicians better information before they arrive, clearer standards while they work and stronger tools for documenting what they find and complete. Owners will receive responsive service, accountable communication and a reliable operating record around their equipment. The goal is simple: build a company that respects the craft, creates meaningful career pathways and earns long-term commercial relationships through exceptional execution.

This is an idea for private discussion, not a binding offer or final business plan. The purpose is to see whether the vision feels authentic to you before anyone develops founder terms, budgets, operating structures or public announcements.

Prepared for

Fetty

Presented by

Stephen Hopkins and Jae Hill

01 · Executive proposition

Build the technology-first HVAC company that commercial owners are ready for.

NewCo will be different from the beginning. It will combine best-in-class service technicians and licensed mechanical leadership with a modern operating model built to give field teams better information, preserve the service record and provide owners with clearer communication around their equipment. That technical foundation is then matched with something most HVAC startups spend years trying to build: trusted access to owners, developers, asset managers and property leaders who control commercial contracts.

We are not adding software to make a conventional contractor look modern. We are building a field-first HVAC company whose technicians, information and owner relationships operate as one system.

Technology-first position

NewCo is designed around connected building information, stronger field documentation and an operating record that improves after every approved job.

Best-in-class field execution

Licensed leadership and exceptional service technicians retain authority over diagnosis, safety, installation, commissioning and final acceptance.

Qualified owner channel

Established commercial real estate relationships create a potential path into active owner conversations rather than relying only on cold service calls.

Recurring contract model

Every assessment, repair and capital project is structured to support maintenance, monitoring, portfolio reporting and a longer owner relationship.

02 · Why Fetty · Why now

The story existed before the proposal.

Fetty, when Tamron Hall asked whether your backup plan was becoming “Fetty the HVAC guy,” you answered, “Yeah, I’m so serious too.” You explained, “I got my GED. I took a few HVAC courses. I did a few things,” and said that meeting people with legitimate businesses earning “rapper money” made you think, “I’ma try that out.” That is the real starting point for this proposal. We are not attaching your name to an idea you never expressed. We are bringing a commercial structure to something you already took seriously.

On The Breakfast Club, you clarified, “I didn’t get my HVAC certification, but I got my GED,” and explained that you started the HVAC coursework but did not have enough time to finish before coming home. You also said, “Once I put my pride to the side … I start living my life, bro.” We respect that honesty. This proposal does not ask you to present yourself as a licensed technician. It invites you to lead the mission, learn alongside qualified operators, support recruitment and workforce opportunity, and build the company professionally with Stephen and me.

40%

Commercial space conditioning

The U.S. Department of Energy estimates heating, cooling and ventilation account for about 40% of commercial energy use.

25K+ SF

NYC compliance threshold

Most New York City buildings above 25,000 square feet are subject to Local Law 97 emissions limits.

2030

Stricter limits arrive

Owners need maintenance, controls, replacement and electrification plans before the next compliance period.

Interview references: The Tamron Hall Show, February 2026, and The Breakfast Club, Power 105.1 FM, March 27, 2026.

03 · The relationship advantage

The hardest part of commercial sales is reaching the right owners. These relationships already reach them.

Anthony Kazazis, Linda Christman and Lea Christman are not distant media contacts. They are established friends and business colleagues within Stephen’s commercial real estate network, and they lead platforms that owners, developers, asset managers and property managers already use for information, introductions and industry gatherings. That gives NewCo the potential to do more than purchase exposure by designing targeted online and in-person programs around the accounts, property sectors and operating problems the company wants to serve. These relationships demonstrate a credible path to market, not a promise of introductions, media support or commercial participation before each party confirms interest in writing.

The access path

Established relationship

Stephen Hopkins

Channel leadership

Linda, Lea & Anthony

Owned platforms

Media, newsletters, expos & conferences

Decision-makers

Owners, asset managers & property managers

This is relationship-enabled distribution, not a cold media buy: the people who control the platforms are already known, and the platforms already convene the buyers NewCo needs.

Regional media + conference engine

Linda & Lea Christman

Mid Atlantic Real Estate Journal

Linda is President/CEO. Lea is AVP/Publisher and Conference Producer, giving the relationship access to both publishing and event creation.

25,000 professional readers
105,000+ targeted active decision-makers
NJ, PA, DE, MD, VA + Washington, D.C.

Print and digital editorial

Newsletter campaigns

Sponsored webinars

Owner roundtables

Sector conferences

Custom building-performance programs

New York event + networking engine

Anthony Kazazis

One National Real Estate / NYC Real Estate Expo

Anthony founded a platform that has convened the real estate community for 18 years and now extends across expos, magazine, newsletter and year-round industry connection.

12,000+ professionals at the 2023 Citi Field Expo
10,000+ projected attendees in 2025
200+ exhibitors and 150+ speakers in 2025

Expo exhibition and speaking

Private introductions

Live podcast programming

Hospitality and meeting space

Magazine and newsletter

NYC + Southeast activations

Publicly reported channel scale

Proven concentration of commercial real estate attention

MAREJ decision-maker reach

105K+

MAREJ professional readers

25K

2023 NYC Expo attendance

12K+

2025 NYC Expo projection

10K+

Each figure is shown independently as a channel proof point. Sources reviewed: MAREJ public profiles and official site, NYREJ’s 2023 interview with Anthony Kazazis, One National Real Estate, and Citybiz’s 2025 Expo report.

Strategic advantage

Hard-to-reach buyers can be convened around a purpose-built reason to meet.

The combined network reaches owners and managers through the formats they already use to evaluate vendors, learn about operating risk and meet industry peers. Stephen can define the account objective; Linda, Lea and Anthony can help shape the room, the content and the distribution; Jae can build the experience; and Fetty can give the program cultural visibility without replacing technical authority.

Together, that creates an unusually difficult-to-replicate path from trusted introduction to qualified commercial conversation.

A custom event can be built around the account list, not around general traffic.

01

Select

Stephen identifies the owners, managers, asset classes and markets NewCo needs to reach.

02

Convene

Linda, Lea and Anthony shape an online or in-person program around that exact buyer group.

03

Demonstrate

Fetty, Stephen, Jae and licensed HVAC leadership present a relevant operating or building-performance case.

04

Convert

Qualified attendees move into private assessments, scoped proposals and recurring commercial agreements.

In person

  • • Invite-only owner dinners
  • • Portfolio-manager roundtables
  • • Building-performance clinics
  • • Expo panels and private meeting rooms
  • • Workforce and manufacturer events

Online

  • • Executive webinars
  • • Sponsored editorial series
  • • Newsletter and digital-edition campaigns
  • • Live podcast interviews
  • • Targeted post-event follow-up

04 · The technology advantage

The HVAC company that speaks the language of the Building Brain.

NewCo will be positioned as a technology-first commercial HVAC company: not a software company pretending to perform mechanical work, and not a conventional contractor treating data as an afterthought. The company’s field work will be led by properly licensed operators and performed by trained, qualified and appropriately certified technicians who know how to service, install, replace, test and commission commercial HVAC systems. Technology becomes the operating layer that helps those professionals see problems earlier, document work better and give owners a clearer view of mechanical performance.

MovementAI already develops relationships with building owners, developers, asset managers, property managers and facility leaders around a larger question: how can a building understand its own operating condition and act before friction becomes cost, delay or failure? Where the owner approves and the scope is a fit, MovementAI could introduce NewCo as a potential HVAC delivery partner. That could create a qualified sales channel rooted in an existing owner conversation, not a cold service call. The reason for the recommendation is practical: NewCo will understand the Building Brain model, preserve the required data trail and perform the licensed physical work needed to turn an intelligence signal into a verified outcome.

With owner permission and appropriate system access, equipment, controls, sensor, alarm, runtime, maintenance and work-order data can flow into the MovementAI Building Brain. MovementAI can organize those signals with building context, identify abnormal conditions or readiness concerns and generate a prioritized action for review. NewCo’s licensed technical team then validates the condition in the field, determines the proper remedy, performs the approved service, installation or commissioning work and returns completion evidence and updated equipment information to the owner’s operating record. The result is a closed loop from signal, to diagnosis, to authorized work, to verified outcome, rather than another disconnected service ticket.

That specialized model changes the competitive frame. A conventional contractor may maintain the equipment; a technology-first HVAC partner can maintain both the equipment and the continuity of information around it. For owners, that can mean faster prioritization, stronger capital planning, cleaner portfolio reporting, more useful maintenance history and a service partner capable of working alongside building automation, analytics and operational-intelligence platforms. For NewCo, it creates recurring value beyond the initial repair and makes every completed job part of a smarter long-term building relationship. A proposed strategic partnership with Quotron can then give that operating intelligence a physical presence, making approved building and service states visible on the owner’s desk instead of leaving them inside another disconnected dashboard.

30%

HVAC energy-use reduction

DOE says successful high-performance controls have been shown to reduce HVAC energy use in commercial buildings by 30%.

8%

Median FDD savings

LBNL studied 26 organizations using fault detection and diagnostics across 550 buildings and 97 million square feet.

5–30%

Energy affected by controls problems

The LBNL review reports that this share of commercial-building energy may be wasted because of controls-related problems.

Qualified owner channel

MovementAI can introduce NewCo inside active conversations with owners and managers who already care about building performance, subject to each owner’s approval and procurement requirements.

Integration-ready service

NewCo is designed to work with approved BAS, controls, sensor and work-order data instead of leaving technical records trapped in separate systems.

Certified field execution

Licensed leadership and qualified technicians retain authority over diagnosis, safety, permits, installation, refrigerant work, commissioning and final acceptance.

Closed-loop evidence

Service findings, approved actions, completion records and updated asset information can return to the Building Brain so the building’s operating memory improves over time.

Research basis: U.S. Department of Energy, Building Controls and Grid-Interactive Efficient Buildings; Lawrence Berkeley National Laboratory, Building Fault Detection and Diagnostics: Achieved Savings and Methods to Evaluate Algorithm Performance; NIST, Automated Fault Detection and Diagnostics for Mechanical Services in Commercial Buildings; ASHRAE Guideline 13 and BACnet resources. These findings support the technology-first operating model but do not guarantee savings for any specific building.

Important: At this concept stage, MovementAI’s licensing, ownership, data responsibilities, commercial terms and relationship with NewCo remain open for later discussion and definitive agreements.

05 · Quotron strategic partnership

Put the Building Brain on the owner’s desk.

Following technical validation and execution of definitive agreements, NewCo can announce a strategic partnership with Quotron, the American-made real-time display company on whose board Stephen serves. The proposed experience, NewCo Live Building Signal, powered by Quotron and connected to the MovementAI Building Brain, would turn approved HVAC and service information into a visible, always-present owner interface.

This would not be a promotional ticker streaming raw mechanical data. Each display would be provisioned to an approved owner, property or portfolio and would show only governed operating states such as building normal, action recommended, NewCo validating, work authorized, service in progress and outcome verified. The detailed equipment record, evidence, recommendations and authorization workflow would remain inside a proposed secure MovementAI mobile experience.

For qualified maintenance, monitoring or portfolio relationships, the device can be included as an owner-visibility interface for the service term rather than described as a personal gift. That distinction protects procurement integrity and makes the Quotron part of the operating model: a physical endpoint of the Building Brain, a transparent view into NewCo’s response and a daily reminder that this is not a conventional contractor relationship.

Stephen’s board involvement creates direct strategic access to explore a co-designed data channel, co-branded hardware, enterprise provisioning and a coordinated partnership announcement. It also requires disciplined governance. NewCo should disclose the relationship, document fair commercial terms and obtain appropriate approvals for any related-party arrangement before making commitments to clients.

Ambient owner visibility

A premium desk display keeps approved building status, service progress and verified outcomes visible without requiring another dashboard to remain open.

Governed messaging

Only owner-approved, non-sensitive summaries appear. No tenant information, credentials, security data or autonomous equipment control is exposed.

Mobile depth

The Quotron provides awareness; the proposed secure MovementAI experience provides the underlying equipment record, evidence, recommendations and action workflow.

Portfolio presence

An executive display can rotate among approved properties, showing exceptions, preventive-maintenance status and service progress across a portfolio.

How the experience would work

  1. 01MovementAI receives owner-approved BAS, equipment, alarm, runtime, maintenance and work-order signals
  2. 02The Building Brain organizes the condition and generates a prioritized action for review
  3. 03NewCo’s licensed team validates the mechanical condition and determines the proper response
  4. 04A short, approved service state is transmitted to the assigned Quotron display
  5. 05The owner opens the secure mobile record when additional context or authorization is required
  6. 06Completion evidence returns to the Building Brain and the display advances to outcome verified

Quotron publicly describes premium P3 LED displays, dual-line real-time streaming, American manufacturing and mobile-web control of brightness, speed and selected data streams. A general custom-feed API, enterprise tenant isolation, device-management controls, security commitments, uptime and offline behavior are not established in its public materials and must be validated before the partnership or client experience is announced.

The differentiator

Not another dashboard.

A continuous physical window into the building signal, NewCo’s field response and the verified result.

06 · Leadership

A clear starting idea for how the founders could contribute.

Fetty

President & Co-Founder · Skilled Trades & Workforce Ambassador

  • •Provide founder-level leadership and represent the company’s skilled-trades mission
  • •Serve as an authentic public advocate for skilled trades and second chances
  • •Support technician and apprentice recruitment and onboarding
  • •Appear selectively at owner, manager, manufacturer and workforce events
  • •Work with Stephen and Jae on special events, sponsors, training partnerships and client introductions

Stephen Hopkins

Co-Founder · Chief Revenue Officer & Head of Commercial Sales

  • •Lead all contract acquisition and major-account strategy
  • •Use three decades of CRE knowledge to identify owners, managers and portfolio opportunities
  • •Manage Anthony, Linda, Lea and other industry relationships
  • •Build the pipeline, negotiate commercial terms and own client retention
  • •Lead the proposed Quotron relationship, technical-discovery access and partnership negotiations, with full disclosure of his board role
  • •Develop owner roundtables, conference programs and strategic partnerships

Jae Hill

Co-Founder · Chief Brand & Creative Officer

  • •Develop the company name, identity, voice and market position
  • •Translate technical capability into credible owner-facing campaigns
  • •Create event concepts, content, presentations and recruiting materials
  • •Coordinate Fetty’s public participation and protect brand consistency
  • •Turn completed work into case studies and repeatable sales assets

Licensed HVAC Executive

Chief Operating Officer · Technical Delivery

  • •Act as the legally qualified operating leader where required
  • •Own estimating, staffing, dispatch, installation, commissioning and maintenance
  • •Control permits, inspections, safety, insurance and quality assurance
  • •Build vendor, equipment, labor and emergency-response capacity
  • •Report job margins, callbacks, utilization and service performance

The roles are illustrative, not final.

If the idea resonates, the founders would work together with counsel and licensed HVAC leadership to define titles, authority, time commitments, compensation, ownership and governance before the company moves forward.

07 · The business model

Always contracts.

The sales organization will not be built around isolated residential calls. Its mandate is recurring commercial revenue, long-term client relationships and portfolio expansion. Every completed project should lead to maintenance, monitoring, replacement planning or another building relationship. Where technically and commercially appropriate, the NewCo Live Building Signal can be included during the service term as an owner-visibility layer that strengthens reporting, engagement and renewal.

Preventive maintenance

Multi-year inspection, tune-up, filter, controls and seasonal-readiness agreements.

Portfolio service

Master service agreements covering multiple buildings under one owner or manager.

Emergency response

Priority dispatch, defined response times and after-hours coverage.

Replacement programs

Planned rooftop-unit, boiler, chiller, heat-pump and controls replacements.

Building performance

Optimization, commissioning, electrification and emissions-reduction scopes.

Tenant and capital work

HVAC packages for renovations, tenant improvements and capital plans.

Priority property sectors

  • • Multifamily and mixed-use portfolios
  • • Office and professional buildings
  • • Retail centers and restaurants
  • • Industrial and flex properties
  • • Healthcare and medical facilities
  • • Hospitality, education and institutional assets

Commercial KPIs

Qualified accounts, buildings and square footage represented, assessments completed, proposals issued, contract value, recurring revenue, gross margin, renewal rate, sales cycle, portfolio expansion and referral production.

08 · Sales, media and events

Custom programs, built around qualified buyers.

NewCo can use the partners’ standard advertising, sponsorship, conference, newsletter and exhibition products. The greater advantage is Stephen’s ability to work directly with them on custom programs that convene the precise owners and managers the sales team wants to contract with, while a working Quotron demonstration makes the Building Brain and NewCo response model immediately visible.

Building Owners After Hours

Invitation-only hospitality for owners, asset managers and facility leaders, combining useful building intelligence, live Quotron service-state demonstrations, music, brief founder remarks and scheduled portfolio reviews.

MAREJ Building Performance Series

Custom editorial, webinar and conference content addressing maintenance risk, capital planning, operating costs, indoor air quality and equipment replacement across Mid-Atlantic asset classes.

NYC Expo Launch Platform

A focused exhibit with a live Building Brain-to-Quotron demonstration, owner panel, private meeting area, podcast content and qualified follow-up campaign built around commercial contracts rather than general foot traffic.

Skilled Trades Recruitment Sessions

Fetty-led events with technical schools, workforce organizations, manufacturers and licensed operators to identify apprentices and experienced technicians.

The contract conversion path

  1. 01Stephen selects target owners and portfolio managers
  2. 02Warm introductions and account-based outreach secure meetings
  3. 03Technical team conducts a paid or promotional building assessment
  4. 04Sales and operations develop a scoped proposal
  5. 05NewCo closes a service, maintenance or capital contract
  6. 06Performance reporting supports renewal and portfolio expansion

09 · Responsible execution

Build the idea correctly if the founders decide to proceed.

This section shows that the idea has a responsible path to execution; it is not a recommendation to form an entity or begin operating now. If the founders choose to explore the concept, corporate counsel, tax counsel, licensing specialists and qualified HVAC leadership would determine the appropriate structure, launch market and authority to operate before any work is offered.

1

Company structure

Counsel would recommend the appropriate entity, ownership, governance, tax and investment structure after the founders align on the opportunity.

2

Licensed authority

Properly licensed HVAC leadership would control regulated contracting, technical decisions, permits, safety, quality and final acceptance wherever NewCo operates.

3

Launch market

The initial geography would be selected after evaluating owner demand, licensing requirements, operating capacity, workforce availability and commercial economics.

4

Operating safeguards

Before accepting work, the company would establish the required registrations, technician credentials, insurance, safety systems, financial controls and customer protections.

Important: The company must not market itself as licensed, use protected license numbers or contract for regulated work until every applicable registration, qualifier, insurance and permit requirement is active.

10 · Commercial potential

How the idea could create a real business.

Who pays?

Commercial owners, asset managers, property managers and facility leaders with authority over one building or an entire portfolio.

How does NewCo earn?

Maintenance agreements are billed monthly or quarterly, emergency work uses agreed labor and material rates, assessments can be paid or credited toward a contract, and capital projects use deposits and progress billing. Any Quotron device, connectivity and support cost must be priced into the applicable service term rather than treated as an untracked giveaway.

Where could the first validation happen?

A feasibility phase could begin with Stephen’s warmest New Jersey and Mid-Atlantic owner relationships, subject to interest from an owner and confirmation of the required licensed operating capacity.

What would prove the idea?

Evidence of owner demand, a credible licensed operating path, workable service economics, technician interest and successful technical validation of the proposed MovementAI and Quotron experience. Specific targets would be developed only after discovery.

Illustrative founder contributions during feasibility

Fetty

Explore the proposed President and Co-Founder role, participate in private founder reviews and help assess whether buyer-facing and workforce activations feel authentic if the concept advances.

Stephen

Own the target-account list, introductions, meetings, proposals, negotiations and contract pipeline, and lead a documented Quotron partnership workstream.

Jae

Deliver the launch identity, sales presentation, event experience, campaign assets and case-study system.

HVAC Executive

Validate every scope, price, staffing plan, permit path, safety control and service commitment before sale.

Financial gates: Founder economics, ownership, compensation, startup capital, working-capital needs, margin policy and signing authority would be developed after initial interest and before anyone commits funds or accepts work.

11 · If the idea resonates

Explore it privately before anyone commits.

Conversation 1

Confirm whether the mission, company concept and proposed connection to skilled trades feel authentic to Fetty.

Private feasibility

Explore licensed operating options, owner demand, workforce partnerships, MovementAI and Quotron feasibility, startup economics and potential founder contributions under confidentiality.

Concept decision

Review what was learned and decide together whether to stop, refine the idea, seek an operating partner or develop a formal business plan.

Only after approval

If everyone chooses to proceed, engage counsel and qualified HVAC leadership to develop founder terms, capitalization, licensing, governance, brand permissions and a responsible launch plan.

Capital priorities

Formation and licensing, insurance and bonding, payroll reserve, vehicles and tools, software and dispatch, initial inventory, Quotron hardware and integration where approved, professional services, brand development, launch events and working capital for commercial payment cycles.

Governance safeguards

  • • Founder stock subject to vesting and defined responsibilities
  • • Written approval rights for name, likeness and public statements
  • • No promise of media, event or Quotron support until confirmed in writing
  • • Disclose Stephen’s Quotron board role and document fair terms and approvals for any related-party agreement
  • • Owner approval, tenant isolation, read-only operation and revocable device access before live data display
  • • Technical authority remains with licensed leadership
  • • Job costing and cash controls before rapid sales expansion
  • • Background, insurance, safety and credential verification for field staff

The only decision requested now

Is this an idea worth exploring together?

A private conversation with Fetty, Stephen and Jae would test interest and authenticity. It would not commit anyone to ownership terms, funding, a public role, a launch date or the formation of a company.