Ocean Drive
3514 Surf Avenue, Coney Island, Brooklyn
NewCo for Red Apple Group
A technology-first HVAC operating proposal for Ocean Drive, combining best-in-class field service with MovementAI Building Brain intelligence.
Proposed site
3514 Surf Avenue, Brooklyn
Property
Ocean Drive
Prepared for
Red Apple Group Leadership
Selected property
Ocean Drive offers meaningful mixed-use scale, resident amenities and complete HVAC infrastructure. This proposal does not assume a fault or prescribe work before access.
3514 Surf Avenue, Coney Island, Brooklyn
Public project records describe two 21-story residential towers
Red Apple’s portfolio page reports 440 residential units
Hudson Meridian reports approximately 480,000 square feet
Residential, amenity, parking and ground-floor commercial environments
Energy Plus publicly lists complete building HVAC, duct and piping work
Tower A
Tower B
Shared podium + service zones
Conceptual operating-zone map
Comfort, vertical distribution and occupied-space continuity
High-use shared environments and resident experience
Tenant interfaces, independent loads and operating schedules
Ventilation, loading, vendor movement and equipment access
Central equipment, controls, distribution and service-critical assets
Illustrative only. Locations, systems and responsibilities are validated through records review and site discovery.
The proposition
MovementAI helps the owner understand what deserves attention. NewCo supplies the licensed mechanical judgment and field capacity to validate, service, install, test and commission.
Connect approved HVAC, controls, sensor, alarm, runtime, maintenance and work-order data to a common asset view.
Rank conditions by comfort, operational, energy and asset-risk relevance before licensed field validation.
Return findings, approved scope, completion records and updated asset information to the Building Brain.
Convert one building’s verified operating history into a repeatable service and reporting model for Red Apple’s wider portfolio.
| Dimension | Conventional model | NewCo + MovementAI |
|---|---|---|
| Operating model | Reactive tickets and periodic maintenance | Signals, field judgment and verified outcomes in one operating loop |
| Building context | Service history often separated by vendor or system | Asset, controls, work and outcome evidence organized for the owner |
| Prioritization | Dispatch begins after a complaint, alarm or scheduled visit | Approved signals help rank what deserves licensed review |
| Closeout | Ticket completion and invoice | Documented finding, authorized action, completion evidence and updated asset state |
| Portfolio value | Building-by-building service records | Repeatable reporting and learning framework across approved properties |
Building Brain
With Red Apple’s permission, MovementAI organizes approved building data while NewCo remains accountable for HVAC execution.
Read owner-approved BAS, equipment, meter, alarm and work-order signals.
MovementAI organizes signals by equipment, space, operating state and business priority.
NewCo’s licensed team validates the condition and recommends an authorized response.
Certified technicians service, install, test or commission within applicable requirements.
Completion evidence and updated asset state return to the owner’s operating record.
Pilot architecture
The pilot begins with discovery and a baseline, advances only through owner-approved actions and ends with a recurring-service and replication decision.
Weeks 1–2
Weeks 3–4
Weeks 5–8
Weeks 9–12
Defined deliverables
Verified HVAC asset register with equipment type, location, service context and available identification data.
Documented relationship among equipment, approved BAS points, alarms, sensors, meters and available interfaces.
Initial condition, runtime, scheduling, maintenance and data-quality baseline using the information Red Apple authorizes.
Prioritized, field-qualified list of immediate service needs, optimization opportunities and capital-planning considerations.
Technician observations, test results, photographs where permitted and recommended corrective scopes.
Proposed preventive-maintenance, response coverage, escalation path and recurring reporting cadence.
Building Brain source map, permissions, cybersecurity boundaries, fallback methods and implementation sequence.
Decision-ready view of verified work, operating indicators, financial evidence and next priorities.
NewCo qualifications
NewCo’s technology-first position depends on excellent mechanical execution, not technology alone.
Applicable corporate registrations, trade licenses, permits and qualified technical supervision verified before regulated work begins.
EPA Section 608 certification for personnel handling regulated refrigerants, plus role-appropriate training and documented field competency.
Certificates for required liability, workers’ compensation, auto and umbrella coverage, supported by OSHA-aligned safety and incident procedures.
Manufacturer training or certifications matched to the installed equipment where required, with specialty partners disclosed before assignment.
Named account leadership, dispatch coverage, qualified field staffing, escalation resources and parts/vendor support confirmed in the final scope.
Every technician is expected to combine deep mechanical judgment, disciplined communication, clean documentation and accountable closeout.
NewCo will provide a project-specific credential, insurance and capacity package for Red Apple review before mobilization. No regulated work begins until applicable requirements are confirmed.
Service commitments
Safety concern, major outage or material asset risk. 24/7 intake, 15-minute acknowledgment target and two-hour on-site target within the agreed service area.
Major comfort impact or partial system loss. 30-minute acknowledgment target and four-hour on-site target during covered periods.
Noncritical service need. Same-business-day acknowledgment and scheduling within one to two business days.
Maintenance, testing, commissioning or approved project work delivered on an agreed schedule.
Proposed regular coverage: Monday–Friday, 7:00 a.m.–6:00 p.m., with 24/7 critical-event intake.
Named escalation contacts, arrival updates, field closeout, monthly service review and quarterly executive reporting.
Same documented issue receives priority review, root-cause documentation and warranty treatment under the final service agreement.
Response times are proposed targets, subject to final staffing, service-area, access, weather, parts and emergency-condition terms.
Owner value
Final definitions and baselines are agreed before reporting. Outcomes are tied to verified actions where feasible.
The pilot establishes a traceable business case without presenting projections as realized savings. Every reported value is labeled as verified, estimated or not yet measurable.
Compare emergency calls, overtime, temporary measures and consequential costs against the agreed baseline.
Track planned-versus-reactive work, repeat calls, completion quality and labor or material trends.
Document condition findings and interventions that may defer replacement, while avoiding unsupported useful-life claims.
Measure weather-normalized indicators only where data quality and an agreed comparison method support attribution.
Translate verified condition and operating evidence into timing, priority, budget range and decision ownership.
Report validated savings, avoided costs and planning value separately from projections and unverified opportunities.
Integration + cybersecurity
Only owner-approved BAS, sensor, meter, alarm, equipment, maintenance, work-order and technician records enter the pilot.
Connections begin with least-privilege, read-only access. No autonomous equipment command or control is included.
Red Apple retains ownership of its building data. NewCo and MovementAI use it only for the authorized scope and agreed reporting.
Approved credentials, encrypted transmission and storage, access logging and role-based permissions are documented before connection.
The final agreement defines retention. On termination, access is revoked and project data is returned or deleted within the agreed period, subject to legal records.
The pilot can begin with manual inventory, work orders, utility or meter data, portable logging and technician observations without delaying mechanical discovery.
System compatibility, security controls, retention periods and incident procedures are documented in the final integration plan and approved by Red Apple before connection.
Responsibility matrix
| Party | Primary responsibility | Authority boundary |
|---|---|---|
| MovementAI | Organizes approved signals, identifies patterns, prioritizes review and maintains the Building Brain evidence layer. | Does not diagnose regulated work, control equipment or authorize spending. |
| NewCo | Validates conditions, defines technical scope, prices and performs approved HVAC work, and documents completion. | Licensed technical leadership owns diagnosis, safety, permits and field acceptance. |
| Red Apple | Sets objectives, grants permissions, approves scope and spending, coordinates site access and accepts business decisions. | Retains owner authority over operations, vendors, data access and portfolio expansion. |
| Joint governance | Reviews evidence, exceptions, performance and next actions through an agreed operating cadence. | No party may bypass owner approval or applicable technical authority. |
Operating boundaries
Red Apple approves data access, every paid scope, operating changes and portfolio expansion.
Licensed leadership retains authority over diagnosis, safety, permits, refrigerant work and final acceptance.
Initial integration observes approved data. No autonomous equipment control is included in the proposed pilot.
No savings or equipment-condition claim is made until baseline data, field findings and an agreed comparison method support it.
NYC planning context
Where applicable, Red Apple may use verified HVAC condition, controls, runtime, maintenance and energy evidence to support Local Law 97 planning, benchmarking, capital sequencing and professional review. The pilot does not determine legal compliance, certify emissions performance or imply that Ocean Drive has a violation. Red Apple’s legal, engineering and compliance advisors retain those determinations.
Commercial framework
The confidential discovery session determines the final assessment fee, milestone schedule and property-specific scope.
NewCo will issue a fixed-price proposal after confidential records review and a technical discovery walkthrough.
The fixed-price scope will use milestone billing: an authorization deposit, a baseline-delivery payment and a final-report balance, with percentages stated before acceptance.
The issued commercial proposal will remain valid for 30 days unless its cover letter states otherwise.
Preventive maintenance is priced as an annual agreement billed monthly or quarterly; emergency work uses agreed labor and material rates; approved capital work is separately fixed-priced.
Work outside the signed scope requires written owner approval describing price, schedule and operating impact.
Discovery creates no obligation to proceed. No paid work begins without a signed scope and authorized purchasing path.
Portfolio pathway
Establish verified asset, service, data and value baselines.
Approve repeatable assessment, service, security and reporting standards.
Prioritize buildings by operating need, data readiness and commercial value.
Roll verified building evidence into an owner-level operating view.
Expansion is not automatic. Each property requires Red Apple approval, a defined business case, applicable technical review and a separate commercial scope.
Authorization
Prepared for Red Apple Group leadership. Final contacts, scope, pricing and dates become binding only through executed agreements.
This document is confidential and intended for Red Apple Group leadership and authorized advisors. It may not be distributed publicly without written approval. Final confidentiality, data and commercial terms are governed by executed agreements.
Leadership review: To be scheduled
Technical discovery: To be scheduled
Fixed-price scope issued: Following discovery
Target kickoff: By mutual written agreement
Red Apple Group authorized representative
Name / Title
Signature / Date
NewCo authorized representative
Name / Title
Signature / Date
MovementAI authorized representative
Name / Title
Signature / Date
Working contacts at kickoff: Red Apple executive sponsor and property operations lead, NewCo commercial and technical leads, and MovementAI program lead. Direct contact details will be recorded in the authorized discovery scope.